Brand Development & Strategic Planning

Building a strong brand is more than just a logo or a catchy slogan. It’s about creating a compelling story, establishing a unique identity, and strategically positioning your business for success. At Messenger Bag Media, we specialize in brand development and strategic planning to help businesses like yours thrive in today’s competitive landscape.

Whether you’re starting a new venture or looking to reposition your existing brand, we work closely with you to define your brand’s personality, values, and unique selling proposition. We assist in defining your business objectives, identifying target markets, and developing effective marketing and communication strategies. Our goal is to ensure that every aspect of your brand and marketing efforts work together cohesively, creating a strong and consistent brand presence.

Take a moment to explore our expertise in brand development and strategic planning through some of our past success stories: 

End-to-End Association Management

Magazines Canada

We are proud of the strategic services we provided for Magazines Canada, a vital not-for-profit organization championing Canadian magazines.  Through strategic campaigns, relevant webinars, professional development services, and a deep understanding of their mission, we helped Magazines Canada amplify its message and engage a wider audience.

Vendor Liaising & Data Oversight


We seamlessly liaised with Wildbrain’s teams to ensure that their viewership statistics were meticulously verified. Our dedication to accuracy and detail provided Wildbrain an understanding of their audience engagement and performance metrics.

Additionally, our expertise extended to aiding in the planning and review of Wildbrain’s monthly television programming schedules. We also assisted in the coordination of special stunting, adding an extra layer of excitement and engagement to Wildbrain’s programming lineup.

Holistic Web Presence Audit & Strategic Planning


Messenger Bag Media conducted a comprehensive online audit for GameON. Our team meticulously analyzed all of GameON’s online profiles, their website, and assessed their Google scores to provide a detailed report. This audit was a thorough examination of GameON’s digital presence, and the recommendations allowed the team to better execute on their goals.